As a well-known cultural and heritage destination area, Yogyakarta urges the establishment of new vertical settlements on eastern area. Moreover, to catch up on its population growth. PT. Imam Soepardi Astana was planning to build an apartment nearby Ambarukmo Plaza, on the connecting road of Jogja and Solo. The construction of the apartment is scheduled to take a few years. Therefore, the marketing division urges a compatible marketing gallery to exhibit the show units for a better selling rate.
A new meeting point on the eastern side of Yogyakarta is our main concept for this marketing gallery. In order to attract people, we utilize around 15% of the whole area for the building and an open plaza for the rest of it, in order to provide extended outdoor activities in Yogyakarta.
The architecture of the project has been through a deep design thinking process which hopefully could give back to not only the client, but also the community.